Our Mission

In many parts of the world, it’s not safe, or even possible, to live openly as a Christian.
Believers are persecuted, mocked, excluded, or even threatened with violence simply because they follow Jesus.

We believe this must not be ignored.
And so, we’ve decided to stand for something greater, to become a small but meaningful sign of love, compassion, and faith in action.

SoulHug is more than just a plush doll.
It’s a symbol. A gentle reminder of hope, faith, and the belief that love must be lived out through tangible care for others.

That’s why we’ve made this commitment:
Every month, we donate 30% of our total net profits to Christian organizations around the world.

These organizations work to:

- support persecuted Christians in crisis regions

- build or sustain churches and Christian schools

- provide food, clean water, and essentials in under-resourced areas

- spread the Gospel through education, outreach, and practical love

We partner with the following organizations:

- Open Doors

- Compassion Germany

- Coworkers 

- Tearfund Germany

- Samaritan’s Purse

We’re especially committed to reaching people who would never be able to afford a product like SoulHug. Dhildren, families, and communities in deep need.
Through your support, we’re able to offer not only comfort, but real help.

We’re not here to chase profit.
We’re here to take a stand. To shine a light, however small, in a world that too often turns dark.
With every SoulHug you purchase, you become part of that light, helping someone you may never meet, but who will feel the impact of your love.

Every order is deeply appreciated. Because every order is a quiet but powerful act of faith.
And that’s what SoulHug is all about!